As the “budding” cannabis industry continues to “blossom”, we are beginning to see the industry take shape. It has already begun to morph into something that I believe mirrors the beer industry.
While I can’t bring price into the conversation because I believe that we still have a lot of head way to make in this brand new industry, I can compare the products, which I definitely have more experience with.
Canopy Growth is the ABInbev of the Canadian cannabis market. They both produce massive amounts of a mediocre product, have huge advertising budgets, and cater to casual smokers, less educated in what comprises “high-quality”. Aurora, which has a couple of good strains, would be the MillerCoors of the industry, and I guess I’ll call Tilray, the Sapporo of cannabis, although I have much more experience with Sapporo’s beer than I do Tilray’s cannabis.
What I find fascinating though is that since the cannabis industry was illegal for so long, the small batch producers haven’t had to wait for some craft product explosion to find their niche. There are plenty of smaller growers that are pumping out some mind-blowing and mind-expanding strains that would leave companies like Canopy and Aurora scratching their heads about how they could possibly compare, if only they actually cared.
These smaller growers aren’t all necessarily on the legal market and I don’t recommend someone put themselves in any legal danger, but the quality level isn’t even comparable to the big players and is far more nuanced in flavour, look, smell, taste, and most importantly – the high.
Over time, I’m sure some other companies will pop up, conglomerates will reshape the landscape, and the education level of the general public will increase. When that happens, I hope that the producers in this exciting new industry give the people what they want instead of just growing mass quantities for the sake of profits.
Everyone is so quick to point a finger at Donald Trump for his remarks about race and people of other countries. While his words are deplorable, he is not the cause of the racial divide.
Donald Trump may be a lot of things; a liar, a self-centered misogynist, possibly a promotional genius, but the one “favor” he’s done for his country is pry the lid off the underlying racism that is woven into the fabric of the USA.
Racial divide has been a part of America’s history for generations. This group versus that. These people don’t like those people for whatever inane reason. But it has always been present. What Trump has done is show everyone that it is alive and well. And maybe, just maybe, shedding the light on this fact, he could inadvertently help to stop racism. It won’t be today, but he certainly is paving the way for rational progressives to be taken seriously.
There are only so many jokes that can be made at the expense of the belligerent ramblings of Donald Trump, but eventually the greater majority of the American people will wake up and understand that they need to stop laughing at the cheap shots and begin to take these matters more seriously. Citizens of the same country shouldn’t be fighting among themselves, but rather for a better future for their children and grandchildren.
Regardless of the leader, the hatred and superiority complexes of the divided groups need to be fixed. So start today, by being a better person, treating everyone you come in contact with, with kindness and understanding. After all, the strength of a country lies within its citizens working as a cohesive unit, while treating everyone as an individual with dignity and respect. It certainly does not or at the very least, should not rely on a figurehead like the “president”.
The journey to discover my passion started in a state of depression, caused by unemployment, self-entitlement, and a million excuses.
I would sit around expecting things to happen to me. But I was playing a fool’s game. My sense of entitlement and unwarranted expectations only served to drag me down further. That is until the day I discovered Gary Vaynerchuk (aka Gary Vee) and my life was changed forever.
In order to find happiness in my career there were a number of steps that I had to go through. It eventually took a multitude of sources to allow me to progress through the stages of finding myself, but Gary Vee was the one that was able to get me started on that path. As I discovered each one, I did my best to make note of everything and appreciate those people that have assisted in this journey.
I now offer my discoveries and process for turning my life around to anyone that may feel lost and is looking to do the same.
Step #1 – Self-Awareness
Self-awareness is more than simply self-consciousness. I believe it requires self-discovery that can only be achieved through vulnerability and the strength to ask yourself introspective questions. Gary Vee’s has a more in-your-face approach to anyone seeking a starting point or making excuses for why they are not successful, but the message is the same.
What makes you tick? What motivates you to get up in the morning? And most importantly, what are the things that you dislike and know you won’t enjoy doing?
Think of general topics such as helping others, being a leader, storytelling, creating art, public speaking, and the list goes on. Do not expect to find your passion in this step, even though it is a possibility. Rather, try to understand how you function as an individual and what drives your ambition.
After asking myself these questions among others, I discovered that for the most part, I hated the things I had been doing. I couldn’t stand selling products or services anymore, I hated repetitive manual labour and my body just couldn’t take it. I also found that the photography and videography industries, at least the parts I enjoyed, moved too slowly for my level of patience. But mostly I began to understand that I enjoy conversing, teaching, and creating.
It was then that I found my calling.
Step #2 – Finding Your Passion
Finding my passion came out of two realizations. The first being the result of my trials through self-awareness and the second from a YouTube video I saw that had to do mainly with business and marketing. However, I was able to apply it to my personal life and discover my purpose.
In 2009, Simon Sinek published his book Start With Why,which led to his now famous Ted Talk that many marketing firms and institutions use as an example of successful marketing. It was all about finding your Why.As he spoke, I likened it to my own search for purpose. I found that I wanted to do something that I could create on my own, at my own pace. I love storytelling and developing new ideas and I found that my calling is writing.
Unfortunately, I had always had doubts as I was led to believe that writers are broke, depressed, and often stuck in a rut from which they never emerge. As this doubt ate away at me, I turned back to my old ways of getting high and sitting around watching YouTube. There I stumbled across a short clip of Gary Vee on Joe Rogan’s Podcast, and he said something that cemented my decision.
Step #3 – Triple Down on What You’re Good At
“If you’re lucky enough to love something that you’re good at, become Tunnel. Fucking. Vision.” This was the line by Gary that truly spoke to me. He followed up that sentiment on other videos, stating that I should, “Triple down on what [I’m] good at.” And he was unbelievably correct.
He also drilled into my mind to tell the naysayers to go fuck themselves; that their negative opinions were not worth listening to. The doubts I previously had were quickly washed away, and I embraced any support I was given. I also knew that this was something I had to do regardless of the opinions of others.
As a subsection of step number three, you could find yourself a support person; someone who will act as sort of a cheerleader for your new journey. While not completely necessary, I would have probably stumbled a bit was it not for the support of my wife and parents.
It was then that I decided to go back to school for some online writing courses through a local community college. I also picked up a full time retail job, which I knew was a short-term play, and that my career would be spent writing.
The program was short and I was able to finish it, doing very well, in just over a year. In that time I heeded some more advice from both Gary and an eye-opening conversation that I had with my wife’s cousin.
Step #4 – Hard Work and Hustle
Gary is constantly talking about hustle and hard work, but I didn’t really know where to start. However, I remembered a conversation with my wife’s cousin that gave a real world example of what hustle truly looks like.
She was in the process of hiring someone for a junior position at her place of employment. She had dozens of candidates that were filtered through and she whittled her options down to less than a half dozen interviews.
All the young women that she interviewed had similar education and credentials. How she made her choice was based on a single question she asked each of them. “You graduated six months ago, what have you been doing since then?” Nearly every one of them answered in a similar fashion, “I have been job searching.”
The person she did end up hiring had a different answer, which proved that she would definitely be the right fit for the job. Her answer was that while she had been searching for the right junior position, she was also working a part time job and volunteering. This statement displayed that she never wasted a minute. She found things to both keep her occupied and add value to the organizations she was affiliated without ever losing sight of her goals.
This story taught me about how hard work is valued beyond grades and the status of an education facility and motivated me to push past simply doing assignments and forgetting about them afterward. Instead, I worked incredibly hard to produce the best work possible, followed by pitching article ideas to magazines to get them published.
I am proud to say that in my first year of writing I had a few very short articles published on educational sites, a 2000+ word profile piece on a local musician and producer published in an online magazine, and two print articles published, one at 500 words and the other at around 2000 words for a 6 page spread.
Without the constant push to hustle, none of these articles would have ever come to fruition. It was that willingness to hustle that also landed me a full-time job as a content writer.
Step #5 – Evolution of Self
Regardless of your chosen path, the best way to learn is to read, watch, retain, and most importantly – PRACTICE! Even with this article, I am practicing for the next one I write. My belief is that, should I cease to evolve, I cease to be what inherently makes me human.
So where do I find these learning opportunities? Everywhere! I will Google a specific query the second it pops into my head. I listen to podcasts and watch videos of people or topics that interest me and do my very best to actually listen. I engage in conversations with family, friends, co-workers, and strangers, which can be an excellent source of information and opinions. I also have the ability to pull information out of people and get them to open up in a way that sometimes even surprises them, and there’s no secret to it. It’s just a matter of shutting up and actually listening instead of just waiting for my turn to talk.
There are an unlimited amount of resources available today beyond that of traditional school that so many people don’t take full advantage of. These learning opportunities as well as seeking out new experiences are the way to truly grow as a person.
The saying knowledge is power is more relevant today than it has ever been, and that will not be changing anytime soon.
Step #6 – Consistency
I am currently working on improving in this area, as it is a task that’s never completed. Going back to the man that started me on this journey, Gary has said it time and time again that consistency is key to building anything. It goes hand in hand with step number four and is the way to not only remain relevant within your career, industry, etc. It is theway brands, businesses, and individuals achieve greatness.
Consistency also does not mean unoriginal repetition, but rather it is an ode to work ethic, creativity, and the ability to stick with something in both the good times and bad. If you are able to do so, you are almost guaranteed to achieve success to whatever level you wish.
Step #7 – Now That You Helped Yourself, Help Others
Applying every bit of my being got me a career in a field that I love. While I did the work, it took some tough love to kick-start my journey, something that those who’ve achieved success should be paying forward. Rarely do people do it all on their own. Almost all of the time there is some outside motivation that acts as a catalyst in your journey toward success.
This list is not the definitive way to achieve your dream, but merely the process, which I developed and took note of as I was navigating through my own adventure. I offer it to you as a guideline, but your path belongs only to you and how you choose to pursue it is solely in your hands.
I’d say good luck, but luck has very little to do with it.
As I was rolling a joint yesterday, something donned on me that I hadn’t fully thought through. I feel that many people are also in the same boat when it comes to this realization. Legalization of recreational cannabis use is on the doorstep, and it is going to change the entire world.
Say what you will about Justin Trudeau, who he is and what he’s done or maybe hasn’t done, but at the end of the day, it is in his first term as Prime Minister that he is setting in place a global revolution. Cannabis legalization is two days away and as the initial first world nation to follow through with this long overdue change, Canada is about to lead the world to the next step in our evolution. Yes, it may sound corny or overstated, but the truth is that we have been sold a bill of lies for decades and we are finally waking up to this realization, and perhaps a number of other mistruths.
Over the next few years, more countries will begin to make sane legal changes, following Canada’s lead. Those countries will gain a profitable industry, including exports and healthy economic circulation, and drastically cut down on the expenses of court back-logging and over-policing a harmless substance when compared to that of alcohol, tobacco, and pharmaceutical drugs. All of which will lead to a more prosperous population.
As citizens of Canada, we have a duty to make sure that we set a positive example for the rest of the world. We must act responsibly by treating cannabis and the newly legal industry with respect, and opening the eyes of world leaders to the undeniable fact that the War on Drugs has been lost and the benefits of this move outweighs any perceived drawbacks.
Let’s take the next step together and be the positive role model and change that the world so desperately needs.
Submitted for your approval, a story that holds the truth behind a desperate and depressed individual seeking purpose in a world he once thought held nothing for him.
I was born in Hamilton, Ontario in 1982, to a man of Sicilian ancestry and a woman whose roots trace to England. He was a hardworking man that dedicated his career to building a successful business so he could provide for his family and she was a loving and caring mother that dedicated her life to making her family happy.
At 12 years old, my father put me to work as a helper for his delivery drivers. It was not a glamorous job, but I made more money than my friends and learned the value of hard work. I also ate all the french fries I could shove in my mouth since our customers mainly owned fish and chip restaurants.
That job went on for three summers, after which I graduated to the warehouse. I worked there each summer until I was 18 and eventually left to pursue a career in the culinary arts. I went to a culinary academy in Hamilton where I studied gourmet cooking and eventually landed a seasonal job over Christmas at an upscale Italian restaurant. Knowing it would be short lived, I moved to a steadier position running the kitchen at a hot table in a local grocery store.
After realizing that this life was not for me, I returned to school to take a year long business management program. I took several jobs following my graduation, but still hated what I was doing. So again, I went back to school and studied photography.
This new path led to several jobs in retail sales, school photography, food photography, wedding photography, and the one type that I actually loved, which was shooting live concerts. I inevitably moved into videography and did several independent projects. However, I did not fully dedicate myself to the craft. I became frustrated with the pace and lack of creativity in the projects and eventually lost interest.
For the next ten years, I returned to sales. I sold food to restaurants for four different companies. I gained unwanted experience with bad interviews, both on my part and the part of the interviewer. I was called in for interviews for pyramid schemes, hustlers, and borderline criminals. But all of these experiences only led to more self-doubt and depression.
In 2015, during a short stint of unemployment, I started a blog just for fun. I realized I enjoyed the writing process, but like always, I talked myself out of pursuing it, since all I had ever seen in the media about writers is that most of them are starving. So I pushed that idea aside and continued with my feeble attempts at landing jobs.
In 2017, I was once again between jobs, this time it was less than a month. I was indescribably depressed which had driven me to my wit’s end. I realized I just needed to change. I was scrolling through Facebook one day and discovered a man named Gary Vaynerchuk (details about this can be found here https://ceeyarsblog.com/2018/03/06/you-need-more-gary-vee-in-your-life/) and he basically told me to figure it out and get my ass moving.
In May of 2017, I started a new job selling electronics in a retail store that was to act simply as a means to contribute to the household income while I did my schooling. At the same time, I started my first online writing class through a local college.
Now, just over two years later, I have finished my schooling, secured a full time job as a content writer, have had several articles published, and I try to contribute to my blog whenever possible. I am also currently working on a screenplay and a novel in my free time and will be starting an eight-week internship in September to gain more experience in sports writing.
As I am enjoying this adventure and truly loving what I am doing more everyday, I like to take time to reflect on how I’ve made it to this point and that I never really became a writer. The writer was already inside me, I just had to let it out.
For most of my life I didn’t really care about politics. I just assumed, as many do, that none of it mattered since the people in power would do what they wanted regardless of how their constituents think or feel. I decided a few years ago that I would begin to follow what was happening mainly in American politics, as Canadian politics seemed boring and not as appealing or entertaining.
I would speak to different individuals and listen to their viewpoints. Sometimes we ran around in circles, sometimes we would agree, and many other times we would simply agree to disagree. Either way, it never changed anything to do with policy or politics itself, but these conversations did help me to understand the basics regarding the political spectrum and the positions of others.
About two years ago, I was swayed to the far left in my mindset, and began, or so I thought, to care about the so-called “little guy”, being the disenfranchised and/or “helpless”. I followed the entire campaign of Bernie Sanders, finding myself agreeing with much of what he had to say. While everyone within the political spectrum attacked him, I felt that he was the most genuine of the presidential candidates. I was inundated with the opinions of progressive shows like The Young Turks, and found myself falling victim to the exact reactionary thinking that guys like Ben Shapiro and any scholar of logic and reasoning are telling their followers to be cautious of. This far left school of thought governed my decisions and how I voted when it came to the last Canadian Federal election.
About a year ago I started working alongside a young, intelligent guy from Florida. He was a Trump voter, but not really a supporter, as he was more anti-Hillary Clinton than he was pro-Trump. He also made a strong argument for the true definition of libertarianism, and how it differs from the fringe beliefs of anarchism. We agreed on some policies, disagreed on others, but always managed to keep our conversations civil, and showed enough respect to one another to at least listen to the other side. While these interactions didn’t necessarily change my mind, it assisted in an evolution of my thinking. I began to blame crony capitalism, lobbyists, and the allowed manipulation of the system, rather than capitalists and the super rich themselves, for the current social state of the US, and how it both contrasts with and mirrors that of the Canadian government and system at large.
Recently, I have been absorbing more centrist and right leaning content, in which I have found some truths, but don’t fully agree with everything that they have to say. It has fed the analytical portion of my brain, the same way that the progressive-liberal side fed my feelings. I found myself agreeing with capitalists and their right to pursue financial success without having to give up most of it to taxes, which tied back to earlier discussions about the essence of libertarianism.
As I continue to learn and shape my thought process and what I, as an individual, deem as to be successful strategies for creating a functioning and inclusive society, I have become increasingly more confused with where my loyalties lie. What I can say is that being more fluid in my thinking creates opportunity to see the good and bad of all sides’ policies, as well as landing me in the position of being both left and right of centre.
All things considered, I don’t believe that mankind has seen a perfect government, nor will they ever. But I do believe that somewhere buried in the policies of all of the parties and perhaps parties still to come, there is a healthy balance of social progression and fiscal responsibility.
Far too often the personalities in the food entertainment industry are fake or just paid to promote products. Anthony (Tony) Bourdain was far too real for those celebrity trappings. As the author of Kitchen Confidential, he opened up to reveal the reality of the commercial kitchen and the life of a chef. The glitz and glamour was stripped away to allow the average person into the hot, sweaty, smelly back room that most movies or cooking shows at the time, would never dream of portraying realistically.
Over the years, Tony worked his ass off creating successful restaurants, and eventually as a travel/food show host with an edginess and fervour for the truth and love of food and the culinary industry. He never backed off when it came to what he wanted to say and how he felt about the topic of conversation, or the food itself. In the simplest terms, he was real.
Unfortunately, today we have learned of his untimely death by suicide. I don’t know, nor will I speculate as to his reasoning for taking his own life, but I do know one thing; suicide is almost never the answer. Life is tough, we all have to go through it, but bear in mind that just because you feel one way today, doesn’t mean you will feel that way forever. Once again, I can’t even begin to understand what Tony was going through, however, I am certain that there was someone he could have spoken to, and I know for a fact that his family will have to deal with his decision for a much longer time than he does.
I have been in depressed states in my past with an eye on ending things prematurely, but I credit my strength to my not wanting to let down my family or hurt them in unimaginable ways, and Gary Vaynerchuk, who motivated me to get off my ass and make my life worth living. I just wish that for Tony, he had had the same thought process, and found a reason to keep going.
For those out there that are contemplating suicide, please do yourself and your loved ones a favour; talk about what it is that you are going through. You are not alone, even though it may feel that way sometimes, there is always someone out there that will listen.
Politicians, celebrities, and other public figures constantly speak of racial tolerance. They try to portray a world where we tolerate individuals that we perceive to be different. Whether it’s skin colour (which is just a difference in the amount of melanin in one’s own epidermis), language (a native tongue used to communicate just like any other language), or country of origin (which is a decision made by our parents and their parents before them), using the word or action of tolerance is a mask for disapproval or hatred that a bigot can hide behind.
Used to convey the action of putting up with something that you don’t care for, tolerance allows narrow-minded individuals to cloak themselves in the veil of acceptance while continuing to fear and prejudge others that are seemingly different. These individuals tolerate different races, religions, and sexual orientations, so that they do not seem like monsters to the people around them. When in fact, from the point-of-view of someone who is truly accepting of others, the only difference between the outspoken haters and the “tolerant” is the volume level at which they project their discomfort with the unknown.
To truly thrive in a multicultural society, we must not tolerate another person’s differences. We hear people speak of being colour blind, and they’ll say things like, “I don’t see skin colour, therefore I’m not racist”, or some bullshit to that effect. Of course you see skin colour. Of course you hear an accent, and it’s not a bad thing. These types of statements try to paint the picture that we are all the exact same, which we are not, and that again, is not a bad thing.
Instead, we should be striving to accept others for who they are, what their culture means to them, and how these things can have a positive effect on our society as a whole. Ask questions about ideals and behaviours that you don’t understand. Don’t assume something because a biased media outlet said it, and now you think that’s the way it is. People are usually open to answering questions if they feel that you are willing enough to listen to the answer. It is not offensive to someone if you expose your own ignorance and genuinely ask for help in evolving as a person. With an evolution in mindset and personal view of others, an unimaginable number of doors can open, and the world will simultaneously become larger than you ever thought possible, and smaller when you realize that humans, regardless of origins, are all seeking the same thing.
Far too often, love is reserved only for a spouse or family member. Sometimes we feel love or a connection to someone we find inspiring or possibly even idolize. But not often enough do we feel love for people around us in everyday situations. It is not expected that we all become best friends and want to be together every waking moment, however, showing kindness, empathy, and embracing acceptance of one another will be the true saviour of humankind.
Your Assignment for Every Day of Your Life
Make a new friend, strike up a conversation, or simply hold the door open for someone. A bit of effort goes a long way in making someone’s life a little better, and increasing the levels of acceptance and comfort within your community. As the Beatles once put it, and it will ring true for the rest of time, “Love is all you need.”
I currently work for an electronics retailer, which I will be leaving soon for another employment opportunity. Their style of doing business, advertising strategy, and even the internal computer system is extremely archaic. Unfortunately for the workers who have made a career of this type of work, the company will be completely out of business within the next five to seven years due to their lack of understanding of the market, the products that people are looking for, and the “we’ve always done it this way” mentality. The result will drive those workers into a world that they will not understand if they haven’t kept their eyes open over the last five years.
Back in the 70’s, 80’s, and 90’s, when the entire lineup of electronics had anywhere from a 50-500 percent markup, salespeople were trained to be sharks that cared more about their commission cheques than the customers. Back then, a sales associate could make a living wage, support their family, and didn’t mind their employer treating them like garbage because the financial upside was so great. Today, with the cost of living far exceeding what a retail employer is willing to dish out, company culture and being treated well has become more important than ever. “Treat your employees well and they will take care of your customers for you,” is a philosophy that has been adopted by some of the best companies in the world, and has allowed those companies to succeed in bad economies and tanked markets.
The Changing Landscape of Advertising
A successful marketing strategy these days differs from the strategies of old in a few ways. Today, social media and direct marketing through electronic media outperform radio and print advertising for a fraction of the cost. The ability to pinpoint the exact target demographic has become easy enough that a child could do it, and they are. Teenagers who understand how to properly utilize social media for business are moving more product than brick and mortar retailers, without the overhead of a fixed location and inventory. And when you consider that manufacturers are willing to drop ship products directly to the customer’s home, these businesses can save once again on their shipping costs. As the landscape continues to shift, we will see more online stores, as the people running these businesses have chosen to embrace technology, instead of hiding behind ignorance, doubt, and fear.
Out-of-Date Operating Systems
The company I work for uses an internal computer system from 1982. That was the year I was born. They are also using a dot matrix printer, and carbon copy invoices. There isn’t even the ability to email a receipt to a customer short of printing out a hard copy, scanning and emailing it, or even worse, the obsolete process of faxing. If a business is not willing to supply its employees with tools from within the last decade, how can one expect customers to take that business seriously?
“We’ve Always Done it This Way” are Words That Should Never be Spoken
Lack of evolution in business is a one-way ticket to bankruptcy. Carrying the same old products and believing the future to be a fad is the best possible way to see your business go belly up, if it hasn’t already. If you truly love your business and want to keep it running, do your research, understand how the world around you is changing, drop dead weight employees, and hire the best people to do the things that you are not good at.
Evolution, not change for the sake of changing, is the key to thriving in today’s business world. Know it, embrace it, and you will reap the rewards.
Over the years, while I was constantly convincing myself that a career in writing was unfeasible, I would hear of successful writers complain of writer’s block. It has been hinted at, expounded upon, and driven plots throughout short stories, novels, TV shows, and movies. But, is it real? Do writers actually hit a wall, are they lazy, or is it just a crap day with no inspiration?
In my short time as a writer, I have certainly experienced days where I just couldn’t come up with something that advanced the story I was working on. However, I have noticed that those are good days to begin or continue another project, unless I am trying to meet a deadline.
If meeting a deadline is the issue and I must get it done in a timely fashion, I’ll take my dog for a walk, call someone and have a conversation, or better yet, I’ll ask someone that I trust to read it and give me an honest opinion. Sometimes, the opinion given sparks an idea or new path to take within the story. Other times, I try to put myself in the shoes of the reader so that I am able to experience it from their point of view. While the latter usually helps with copy editing and finding plot holes, everything that can be done to break up the monotony of staring at a computer screen, eventually leads to getting back on track with my work.
So, back to the original question. Is writer’s block real? For myself, it doesn’t really exist. For other writers, it may in some form or another. Either way, it’s not forever, and keeping your eyes open for the next hint of inspiration should be your main priority.