The Parallels of the Cannabis and Beer Industries

As the “budding” cannabis industry continues to “blossom”, we are beginning to see the industry take shape. It has already begun to morph into something that I believe mirrors the beer industry.

While I can’t bring price into the conversation because I believe that we still have a lot of head way to make in this brand new industry, I can compare the products, which I definitely have more experience with.

Canopy Growth is the ABInbev of the Canadian cannabis market. They both produce massive amounts of a mediocre product, have huge advertising budgets, and cater to casual smokers, less educated in what comprises “high-quality”. Aurora, which has a couple of good strains, would be the MillerCoors of the industry, and I guess I’ll call Tilray, the Sapporo of cannabis, although I have much more experience with Sapporo’s beer than I do Tilray’s cannabis.

What I find fascinating though is that since the cannabis industry was illegal for so long, the small batch producers haven’t had to wait for some craft product explosion to find their niche. There are plenty of smaller growers that are pumping out some mind-blowing and mind-expanding strains that would leave companies like Canopy and Aurora scratching their heads about how they could possibly compare, if only they actually cared.

These smaller growers aren’t all necessarily on the legal market and I don’t recommend someone put themselves in any legal danger, but the quality level isn’t even comparable to the big players and is far more nuanced in flavour, look, smell, taste, and most importantly – the high.

Over time, I’m sure some other companies will pop up, conglomerates will reshape the landscape, and the education level of the general public will increase. When that happens, I hope that the producers in this exciting new industry give the people what they want instead of just growing mass quantities for the sake of profits.

Advertisements

The Steps to My Personal Success

The journey to discover my passion started in a state of depression, caused by unemployment, self-entitlement, and a million excuses.

I would sit around expecting things to happen to me. But I was playing a fool’s game. My sense of entitlement and unwarranted expectations only served to drag me down further. That is until the day I discovered Gary Vaynerchuk (aka Gary Vee) and my life was changed forever.

In order to find happiness in my career there were a number of steps that I had to go through. It eventually took a multitude of sources to allow me to progress through the stages of finding myself, but Gary Vee was the one that was able to get me started on that path. As I discovered each one, I did my best to make note of everything and appreciate those people that have assisted in this journey.

I now offer my discoveries and process for turning my life around to anyone that may feel lost and is looking to do the same.

Step #1 – Self-Awareness

little boy, discovery, self awareness

Self-awareness is more than simply self-consciousness. I believe it requires self-discovery that can only be achieved through vulnerability and the strength to ask yourself introspective questions. Gary Vee’s has a more in-your-face approach to anyone seeking a starting point or making excuses for why they are not successful, but the message is the same.

What makes you tick? What motivates you to get up in the morning? And most importantly, what are the things that you dislike and know you won’t enjoy doing?

Think of general topics such as helping others, being a leader, storytelling, creating art, public speaking, and the list goes on. Do not expect to find your passion in this step, even though it is a possibility. Rather, try to understand how you function as an individual and what drives your ambition.

After asking myself these questions among others, I discovered that for the most part, I hated the things I had been doing. I couldn’t stand selling products or services anymore, I hated repetitive manual labour and my body just couldn’t take it. I also found that the photography and videography industries, at least the parts I enjoyed, moved too slowly for my level of patience. But mostly I began to understand that I enjoy conversing, teaching, and creating.

It was then that I found my calling.

Step #2 – Finding Your Passion

Finding my passion came out of two realizations. The first being the result of my trials through self-awareness and the second from a YouTube video I saw that had to do mainly with business and marketing. However, I was able to apply it to my personal life and discover my purpose.

In 2009, Simon Sinek published his book Start With Why,which led to his now famous Ted Talk that many marketing firms and institutions use as an example of successful marketing. It was all about finding your Why.As he spoke, I likened it to my own search for purpose. I found that I wanted to do something that I could create on my own, at my own pace. I love storytelling and developing new ideas and I found that my calling is writing.

Unfortunately, I had always had doubts as I was led to believe that writers are broke, depressed, and often stuck in a rut from which they never emerge. As this doubt ate away at me, I turned back to my old ways of getting high and sitting around watching YouTube. There I stumbled across a short clip of Gary Vee on Joe Rogan’s Podcast, and he said something that cemented my decision. 

Step #3 – Triple Down on What You’re Good At

triple down, playing cards, poker, poker chips

“If you’re lucky enough to love something that you’re good at, become Tunnel. Fucking. Vision.” This was the line by Gary that truly spoke to me. He followed up that sentiment on other videos, stating that I should, “Triple down on what [I’m] good at.” And he was unbelievably correct. 

He also drilled into my mind to tell the naysayers to go fuck themselves; that their negative opinions were not worth listening to. The doubts I previously had were quickly washed away, and I embraced any support I was given. I also knew that this was something I had to do regardless of the opinions of others.

As a subsection of step number three, you could find yourself a support person; someone who will act as sort of a cheerleader for your new journey. While not completely necessary, I would have probably stumbled a bit was it not for the support of my wife and parents.

It was then that I decided to go back to school for some online writing courses through a local community college. I also picked up a full time retail job, which I knew was a short-term play, and that my career would be spent writing.

The program was short and I was able to finish it, doing very well, in just over a year. In that time I heeded some more advice from both Gary and an eye-opening conversation that I had with my wife’s cousin.

Step #4 – Hard Work and Hustle

hard work, hustle, dirty hands

Gary is constantly talking about hustle and hard work, but I didn’t really know where to start. However, I remembered a conversation with my wife’s cousin that gave a real world example of what hustle truly looks like.

She was in the process of hiring someone for a junior position at her place of employment. She had dozens of candidates that were filtered through and she whittled her options down to less than a half dozen interviews. 

All the young women that she interviewed had similar education and credentials. How she made her choice was based on a single question she asked each of them. “You graduated six months ago, what have you been doing since then?” Nearly every one of them answered in a similar fashion, “I have been job searching.” 

The person she did end up hiring had a different answer, which proved that she would definitely be the right fit for the job. Her answer was that while she had been searching for the right junior position, she was also working a part time job and volunteering. This statement displayed that she never wasted a minute. She found things to both keep her occupied and add value to the organizations she was affiliated without ever losing sight of her goals.

This story taught me about how hard work is valued beyond grades and the status of an education facility and motivated me to push past simply doing assignments and forgetting about them afterward. Instead, I worked incredibly hard to produce the best work possible, followed by pitching article ideas to magazines to get them published.

I am proud to say that in my first year of writing I had a few very short articles published on educational sites, a 2000+ word profile piece on a local musician and producer published in an online magazine, and two print articles published, one at 500 words and the other at around 2000 words for a 6 page spread. 

Without the constant push to hustle, none of these articles would have ever come to fruition. It was that willingness to hustle that also landed me a full-time job as a content writer.

Step #5 – Evolution of Self

Evolution of self, butterfly, cocoon, larva

Regardless of your chosen path, the best way to learn is to read, watch, retain, and most importantly – PRACTICE! Even with this article, I am practicing for the next one I write. My belief is that, should I cease to evolve, I cease to be what inherently makes me human.

So where do I find these learning opportunities? Everywhere! I will Google a specific query the second it pops into my head. I listen to podcasts and watch videos of people or topics that interest me and do my very best to actually listen. I engage in conversations with family, friends, co-workers, and strangers, which can be an excellent source of information and opinions. I also have the ability to pull information out of people and get them to open up in a way that sometimes even surprises them, and there’s no secret to it. It’s just a matter of shutting up and actually listening instead of just waiting for my turn to talk.

There are an unlimited amount of resources available today beyond that of traditional school that so many people don’t take full advantage of. These learning opportunities as well as seeking out new experiences are the way to truly grow as a person.

The saying knowledge is power is more relevant today than it has ever been, and that will not be changing anytime soon.

Step #6 – Consistency

I am currently working on improving in this area, as it is a task that’s never completed. Going back to the man that started me on this journey, Gary has said it time and time again that consistency is key to building anything. It goes hand in hand with step number four and is the way to not only remain relevant within your career, industry, etc. It is theway brands, businesses, and individuals achieve greatness.

Consistency also does not mean unoriginal repetition, but rather it is an ode to work ethic, creativity, and the ability to stick with something in both the good times and bad. If you are able to do so, you are almost guaranteed to achieve success to whatever level you wish.

Step #7 – Now That You Helped Yourself, Help Others

helping hand

Applying every bit of my being got me a career in a field that I love. While I did the work, it took some tough love to kick-start my journey, something that those who’ve achieved success should be paying forward. Rarely do people do it all on their own. Almost all of the time there is some outside motivation that acts as a catalyst in your journey toward success.

This list is not the definitive way to achieve your dream, but merely the process, which I developed and took note of as I was navigating through my own adventure. I offer it to you as a guideline, but your path belongs only to you and how you choose to pursue it is solely in your hands.

I’d say good luck, but luck has very little to do with it. 

Legalize it? Don’t mind if I do.

As I was rolling a joint yesterday, something donned on me that I hadn’t fully thought through. I feel that many people are also in the same boat when it comes to this realization. Legalization of recreational cannabis use is on the doorstep, and it is going to change the entire world.

Say what you will about Justin Trudeau, who he is and what he’s done or maybe hasn’t done, but at the end of the day, it is in his first term as Prime Minister that he is setting in place a global revolution. Cannabis legalization is two days away and as the initial first world nation to follow through with this long overdue change, Canada is about to lead the world to the next step in our evolution. Yes, it may sound corny or overstated, but the truth is that we have been sold a bill of lies for decades and we are finally waking up to this realization, and perhaps a number of other mistruths.

Over the next few years, more countries will begin to make sane legal changes, following Canada’s lead. Those countries will gain a profitable industry, including exports and healthy economic circulation, and drastically cut down on the expenses of court back-logging and over-policing a harmless substance when compared to that of alcohol, tobacco, and pharmaceutical drugs. All of which will lead to a more prosperous population.

As citizens of Canada, we have a duty to make sure that we set a positive example for the rest of the world. We must act responsibly by treating cannabis and the newly legal industry with respect, and opening the eyes of world leaders to the undeniable fact that the War on Drugs has been lost and the benefits of this move outweighs any perceived drawbacks.

Let’s take the next step together and be the positive role model and change that the world so desperately needs.

Left and Right of Centre

For most of my life I didn’t really care about politics. I just assumed, as many do, that none of it mattered since the people in power would do what they wanted regardless of how their constituents think or feel. I decided a few years ago that I would begin to follow what was happening mainly in American politics, as Canadian politics seemed boring and not as appealing or entertaining.

I would speak to different individuals and listen to their viewpoints. Sometimes we ran around in circles, sometimes we would agree, and many other times we would simply agree to disagree. Either way, it never changed anything to do with policy or politics itself, but these conversations did help me to understand the basics regarding the political spectrum and the positions of others.

About two years ago, I was swayed to the far left in my mindset, and began, or so I thought, to care about the so-called “little guy”, being the disenfranchised and/or “helpless”. I followed the entire campaign of Bernie Sanders, finding myself agreeing with much of what he had to say. While everyone within the political spectrum attacked him, I felt that he was the most genuine of the presidential candidates. I was inundated with the opinions of progressive shows like The Young Turks, and found myself falling victim to the exact reactionary thinking that guys like Ben Shapiro and any scholar of logic and reasoning are telling their followers to be cautious of. This far left school of thought governed my decisions and how I voted when it came to the last Canadian Federal election.

About a year ago I started working alongside a young, intelligent guy from Florida. He was a Trump voter, but not really a supporter, as he was more anti-Hillary Clinton than he was pro-Trump. He also made a strong argument for the true definition of libertarianism, and how it differs from the fringe beliefs of anarchism. We agreed on some policies, disagreed on others, but always managed to keep our conversations civil, and showed enough respect to one another to at least listen to the other side. While these interactions didn’t necessarily change my mind, it assisted in an evolution of my thinking. I began to blame crony capitalism, lobbyists, and the allowed manipulation of the system, rather than capitalists and the super rich themselves, for the current social state of the US, and how it both contrasts with and mirrors that of the Canadian government and system at large.

Recently, I have been absorbing more centrist and right leaning content, in which I have found some truths, but don’t fully agree with everything that they have to say. It has fed the analytical portion of my brain, the same way that the progressive-liberal side fed my feelings. I found myself agreeing with capitalists and their right to pursue financial success without having to give up most of it to taxes, which tied back to earlier discussions about the essence of libertarianism.

As I continue to learn and shape my thought process and what I, as an individual, deem as to be successful strategies for creating a functioning and inclusive society, I have become increasingly more confused with where my loyalties lie. What I can say is that being more fluid in my thinking creates opportunity to see the good and bad of all sides’ policies, as well as landing me in the position of being both left and right of centre.

All things considered, I don’t believe that mankind has seen a perfect government, nor will they ever. But I do believe that somewhere buried in the policies of all of the parties and perhaps parties still to come, there is a healthy balance of social progression and fiscal responsibility.

Anthony Bourdain: A Life That Ended Too Early

Far too often the personalities in the food entertainment industry are fake or just paid to promote products. Anthony (Tony) Bourdain was far too real for those celebrity trappings. As the author of Kitchen Confidential, he opened up to reveal the reality of the commercial kitchen and the life of a chef. The glitz and glamour was stripped away to allow the average person into the hot, sweaty, smelly back room that most movies or cooking shows at the time, would never dream of portraying realistically.

Over the years, Tony worked his ass off creating successful restaurants, and eventually as a travel/food show host with an edginess and fervour for the truth and love of food and the culinary industry. He never backed off when it came to what he wanted to say and how he felt about the topic of conversation, or the food itself. In the simplest terms, he was real.

tony b 2

Unfortunately, today we have learned of his untimely death by suicide. I don’t know, nor will I speculate as to his reasoning for taking his own life, but I do know one thing; suicide is almost never the answer. Life is tough, we all have to go through it, but bear in mind that just because you feel one way today, doesn’t mean you will feel that way forever. Once again, I can’t even begin to understand what Tony was going through, however, I am certain that there was someone he could have spoken to, and I know for a fact that his family will have to deal with his decision for a much longer time than he does.

tony b 3

I have been in depressed states in my past with an eye on ending things prematurely, but I credit my strength to my not wanting to let down my family or hurt them in unimaginable ways, and Gary Vaynerchuk, who motivated me to get off my ass and make my life worth living. I just wish that for Tony, he had had the same thought process, and found a reason to keep going.

For those out there that are contemplating suicide, please do yourself and your loved ones a favour; talk about what it is that you are going through. You are not alone, even though it may feel that way sometimes, there is always someone out there that will listen.

Take care of yourselves!

tony b

 

Daily Prompt: Tide

via Daily Prompt: Tide

This would be an easy prompt to pick on foolish teenagers for eating Tide pods, because ingesting harmful chemicals is just plain stupid. However, while most people over 18 years of age can’t wrap their heads around this, many of those same people smoke cigarettes, drink excessive amounts of caffeinated, alcoholic or sugary beverages, and eat garbage food everyday.

Healthy living is about avoiding these excessive or unnecessary poisons as often as possible. For those who have trained themselves to require that caffeine jolt in the morning, one coffee per day is enough. You don’t need four. In fact, you could wean yourself off of coffee altogether and still be able to function normally.

You’ve heard the old saying, “Moderation is the key.” That statement applies to everything in life, not just food and drinks, but also excessive work schedules, exercise, and rest or lack thereof.

If you don’t require another, just put it down. Now, if you’ll excuse me, my six Big Mac meals are ready.

420

Legend has it that the origin of the term 420 comes from some high school students from California in the 70’s. After school they would meet up at 4:20pm to hang out and smoke some of that sweet sweet cheeba. It eventually spread across the US, into Canada, and then across the entire world.

This explanation is far more plausible than the rumours of there being 420 active chemicals in cannabis, or the police code for possession being 420, which it is not.

Today we honour this event on the 20th of April, by getting together with friends and continuing the tradition of indulging in some of the finest herb available. It is a time for peace, love, and positivity. And definitely a few laughs.

So find a friend, light up, and enjoy. And for those who are dead set against it, lighten up, it’s a plant!

Daily Prompt: Rush

via Daily Prompt: Rush

Geddy Lee, Alex Lifeson, and Neil Peart form Rush, which is in my opinion, the greatest Canadian rock band ever. Ok, maybe they’re tied with The Hip. But top two none-the-less.

Songs like Tom Sawyer, Lakeside Park, Limelight, and YYZ showcase their immense talent. Peart’s unspeakable understanding and connection with his drums set the stage for Lifeson’s face melting riffs and solos, balancing perfectly with Lee’s tight bass lines, and keys. Although their sound may have changed throughout the years, the spirit of the music always remained the same.

Unfortunately Rush is no longer, however their music lives on whether it’s a classic vinyl, or your favourite music streaming platform; and in the hearts and minds of fans lucky enough to observe the spectacle first hand.

Daily Prompt: Explore

via Daily Prompt: Explore

Exploration is one of the keys to self awareness and personal growth. Many different aspects of life can be explored, all leading to the same discovery: happiness.

Work

Regardless of age, you should be exploring every avenue available. Take different jobs, work for different companies, move laterally or up, and volunteer some time. Find out what you enjoy doing, then kick ass at it. For some, they figure it out early, and for others it takes years. Either way, don’t be afraid to branch out and try new things.

Social Life

Meet new people everyday. Engage in a friendly conversation with a stranger. It could be in line at the grocery store, or while standing on a street corner waiting for your turn to cross the street.  You don’t have to make a new best friend, but a simple conversation can teach you a lot about yourself. You never know who you might meet, and it’s great practice for networking.

Travel

Even though the entire planet has been mapped out, it doesn’t mean that you can’t explore your city, country, or any other place. New destinations come with new experiences, new people, new architecture, and new food, which are some of the building blocks of personal growth.

Ultimately exploration is about finding yourself. You’ll never know what you might like, if you don’t try it.

Daily Prompt: Warning

via Daily Prompt: Warning

 

Warnings used to be reserved for dangers that weren’t inherently obvious to the average person. They kept us from doing things that we may or may not have been aware of otherwise.

Today, warnings seem to be on everything. Caution: Hot Coffee, or Warning: Slippery When Wet, are two things that anyone with even a shred of common sense would not have to be told. However, as the old adage goes, common sense isn’t that common.

Sometimes I wonder who these warnings are for. Then I have a look around, and there’s usually someone that reminds me of one reason or another. You’d think that over time, we would learn from certain situations or accidents, and not repeat the same mistakes. But some people just never learn, leading to lawmakers to have to protect us from ourselves. Unfortunately, the more that lawmakers try to protect us, the more dangerous to our own well-being we become.

As any parent would know, if you coddle your child for too long, that child will remain helpless and susceptible to the dangers of the world, without knowing how to navigate the landscape of life.

Parents and mentors need to point those who look to them for guidance in the right direction, and the best way to do it, is by showing them how to learn from their mistakes and the mistakes of others.