As the “budding” cannabis industry continues to “blossom”, we are beginning to see the industry take shape. It has already begun to morph into something that I believe mirrors the beer industry.
While I can’t bring price into the conversation because I believe that we still have a lot of head way to make in this brand new industry, I can compare the products, which I definitely have more experience with.
Canopy Growth is the ABInbev of the Canadian cannabis market. They both produce massive amounts of a mediocre product, have huge advertising budgets, and cater to casual smokers, less educated in what comprises “high-quality”. Aurora, which has a couple of good strains, would be the MillerCoors of the industry, and I guess I’ll call Tilray, the Sapporo of cannabis, although I have much more experience with Sapporo’s beer than I do Tilray’s cannabis.
What I find fascinating though is that since the cannabis industry was illegal for so long, the small batch producers haven’t had to wait for some craft product explosion to find their niche. There are plenty of smaller growers that are pumping out some mind-blowing and mind-expanding strains that would leave companies like Canopy and Aurora scratching their heads about how they could possibly compare, if only they actually cared.
These smaller growers aren’t all necessarily on the legal market and I don’t recommend someone put themselves in any legal danger, but the quality level isn’t even comparable to the big players and is far more nuanced in flavour, look, smell, taste, and most importantly – the high.
Over time, I’m sure some other companies will pop up, conglomerates will reshape the landscape, and the education level of the general public will increase. When that happens, I hope that the producers in this exciting new industry give the people what they want instead of just growing mass quantities for the sake of profits.
As I was rolling a joint yesterday, something donned on me that I hadn’t fully thought through. I feel that many people are also in the same boat when it comes to this realization. Legalization of recreational cannabis use is on the doorstep, and it is going to change the entire world.
Say what you will about Justin Trudeau, who he is and what he’s done or maybe hasn’t done, but at the end of the day, it is in his first term as Prime Minister that he is setting in place a global revolution. Cannabis legalization is two days away and as the initial first world nation to follow through with this long overdue change, Canada is about to lead the world to the next step in our evolution. Yes, it may sound corny or overstated, but the truth is that we have been sold a bill of lies for decades and we are finally waking up to this realization, and perhaps a number of other mistruths.
Over the next few years, more countries will begin to make sane legal changes, following Canada’s lead. Those countries will gain a profitable industry, including exports and healthy economic circulation, and drastically cut down on the expenses of court back-logging and over-policing a harmless substance when compared to that of alcohol, tobacco, and pharmaceutical drugs. All of which will lead to a more prosperous population.
As citizens of Canada, we have a duty to make sure that we set a positive example for the rest of the world. We must act responsibly by treating cannabis and the newly legal industry with respect, and opening the eyes of world leaders to the undeniable fact that the War on Drugs has been lost and the benefits of this move outweighs any perceived drawbacks.
Let’s take the next step together and be the positive role model and change that the world so desperately needs.
Legend has it that the origin of the term 420 comes from some high school students from California in the 70’s. After school they would meet up at 4:20pm to hang out and smoke some of that sweet sweet cheeba. It eventually spread across the US, into Canada, and then across the entire world.
This explanation is far more plausible than the rumours of there being 420 active chemicals in cannabis, or the police code for possession being 420, which it is not.
Today we honour this event on the 20th of April, by getting together with friends and continuing the tradition of indulging in some of the finest herb available. It is a time for peace, love, and positivity. And definitely a few laughs.
So find a friend, light up, and enjoy. And for those who are dead set against it, lighten up, it’s a plant!