You Need More Gary Vee in Your Life

“Get off your ass, find out what you’re fucking good at, and triple down on that thing.”

This was the first line I had ever heard from Gary Vaynerchuk aka. Gary Vee. He’s rough around the edges, he’s unorthodox, and he’s unapologetically straightforward. Gary takes the message of motivational speakers like Tony Robbins, flips it on its head, and beats you with it, but he’s not trying to be a jerk, just a realist.

Last year I was unemployed, stressed, angry, and sitting at home feeling sorry for myself. As I would do most days, I found myself searching for jobs that I didn’t want, and scrolling through the endless feeding trough of Facebook. I was consuming mostly mental garbage, when I stumbled across a video of Gary. He was harsh and he cursed a lot, but he told the truth and his words resonated with me. “If you’re lucky enough to be good at what you like, become tunnel fucking vision,” exclaims Gary. “The reason most people are not doing that thing [they’re supposed to] is they’re worried about the opinion of somebody else.” It was there and then that I stopped trying to live up to what I believed others expected of me, and decided to pursue a career in what I have always loved as a hobby, writing.

I have since been following Gary on different social media platforms, and have learned more about myself than I ever thought possible. I know that I am not unique in this personal revelation as millions of people following him throughout social media share similar stories. Gary also has dozens to hundreds of people voluntarily showing up to his “meet-ups”, which are impromptu gatherings in whatever city he finds himself that day, and are initiated through his social media channels. He openly answers questions, and to his benefit, has a chance to network with new and interesting people. He gives sound business and personal advice by telling people what they need to hear, not what they want to hear

Gary the Entrepreneur

At a very young age, Gary was already an entrepreneur. He would buy, sell, and trade baseball cards, comic books, and toys on the weekends, making himself thousands of dollars in the process. After graduating from college, Gary began working at his father’s liquor store. He transformed it from a 3 million dollar company into a 60 million dollar empire called the Wine Library in just 5 years. From his success in the wine industry, he branched out to digital marketing and investments by starting the companies Vayner Media and Vayner X. He has worked with Fortune 500 companies such as PepsiCo, Anheuser-Busch, and General Electric, and helped and invested in successful tech start-ups such a Twitter, Tumblr, and Uber. He continues to invest in new companies, start new businesses, and has recently been working with individual social media and music personalities, such as Rome Fortune and Tierra Whack, helping them to forward their own careers.

Gary believes that social media is the most powerful tool in business today and anyone not using it to its full potential results in missing numerous opportunities. Much like a contractor, he understands that the use of every tool (social media outlet) is necessary to do the job effectively. “If you have the greatest hammer, the greatest screwdriver, and the greatest wrench in front of you. If you don’t use them properly, you will lose,” he says.

Purchasing ad space on Facebook can help, but getting into the heads of your target market and penetrating all of the media channels available today is the way to truly win. He uses his own advice in all of his businesses by working 16-18 hours per day and providing content and information about his companies, his personal brand, and his mentorship to his followers and fans on a daily basis. He speaks mainly of his successes, failures, the realities of business, and the amount of hustle required in order to succeed.

For people like me who are relatively new to Gary Vee and his accomplishments, he can conveniently be lumped into a sea of social media personalities. However, unlike most people making money from social media and documenting their entire lives for the world to see, Gary understands how and why social media celebrity works.

Gary continues to be highly influential and a driving force behind a number of young entrepreneurs. He doles out new business ideas, by the mouthful, and when asked if he cares about people stealing his ideas, his answer is as direct as can be expected. “Ninety-nine point nine percent of people listening will not think twice about these ideas. Of the few that will, maybe one or two people will actually attempt to make it happen,” he says. Gary fully understands the reserved state of mind possessed by the typical human being, and does not fear having an idea “stolen” by someone. He would rather see someone take his idea, make it happen, and ask for advice if they get stumped somewhere throughout the process.

Gary Vee’s underlying message to anyone willing to listen is simple; self-awareness is the key to personal growth and success, love the process, put in the work, “don’t give a fuck about others’ opinions of your failures,” and patience, patience, patience. With a global following of millions of people ages 13-80, many successful businesses, and a keen eye for the next big thing, Gary isn’t just playing the game and winning, he’s rewriting the rules.

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The Big J is for Jerome

The caravan of tourist driven rental vehicles snaked slowly up the mountainside toward what was once known as the “Wickedest town in the west”. In the distance, rocks formed a large snow-white letter J which contrasted with the foliage and red rock of the Cleopatra hillside as it overlooked the tiny ghost town. I ran my sandpaper tongue over my dry, cracked lips as we passed an old sign that read, “Welcome to Jerome, Arizona”. The anticipation of fulfilling another bucket list item grew stronger with every passing mile. The intense heat of the Arizona desert only served to increase my anxiety. Our twelve-passenger van proved almost too large for the narrow, winding streets of this abandoned copper mining town. As I laid my eyes on my true destination, a pinch on my arm was necessary to confirm my being conscious.

I hopped down from the oversized vehicle, like a child on his first field trip, full of excitement and anticipation. Four of my five senses were abandoned leaving me to survive solely on tunnel vision. I crossed the single lane meant for two-way traffic in a zombie like state. The cavalcade of tourists and local hippies roaming aimlessly throughout the art shops and the spillover of bikers from the neighbouring town of Cottonwood were merely a blur. Being drawn in closer as if caught in a tractor beam, an invisible wall slammed me to a stop but a few feet from the door.

Breathing deeply, I inched forward, for there was no turning back. I had finally arrived at Caduceus Cellars, an intimate wine tasting room owned and operated by a lifelong idol, Maynard James Keenan. Having been a fan of his bands, art, and philosophies on life, I felt a tangible connection to him and his work.

Floating through the winery, my senses were restored allowing the scent of wine and weathered oak barrels, along with the familiar sound of Maynard’s music to comfort me in this surreal experience. Awaiting the arrival of my group, I squeezed past the other patrons, scanning the inventory of wine, clothing and other memorabilia, which lined walls and covered tabletops.

Trickling through the door one by one, our group was boisterously greeted by an unrefined yet welcoming tattooed woman. She stood no higher than five feet with a larger-than-life personality. She promptly took our order returning only moments later with glasses and our first tastings.

I closed my eyes as I sipped away, allowing the fruit and tannins to fill my mouth and nostrils. For the first time I understood the effort involved in the arduous process of working the land, as well as the years of back breaking labour and mental exhaustion before a single harvest was made possible. Most overwhelmingly I heard the Arizona desert call out in approval of my presence.

Jerome, Arizona holds a permanent reservation in my heart and mind, however any visitor will feel an undeniable spiritual connection to this hidden gem.