As the “budding” cannabis industry continues to “blossom”, we are beginning to see the industry take shape. It has already begun to morph into something that I believe mirrors the beer industry.
While I can’t bring price into the conversation because I believe that we still have a lot of head way to make in this brand new industry, I can compare the products, which I definitely have more experience with.
Canopy Growth is the ABInbev of the Canadian cannabis market. They both produce massive amounts of a mediocre product, have huge advertising budgets, and cater to casual smokers, less educated in what comprises “high-quality”. Aurora, which has a couple of good strains, would be the MillerCoors of the industry, and I guess I’ll call Tilray, the Sapporo of cannabis, although I have much more experience with Sapporo’s beer than I do Tilray’s cannabis.
What I find fascinating though is that since the cannabis industry was illegal for so long, the small batch producers haven’t had to wait for some craft product explosion to find their niche. There are plenty of smaller growers that are pumping out some mind-blowing and mind-expanding strains that would leave companies like Canopy and Aurora scratching their heads about how they could possibly compare, if only they actually cared.
These smaller growers aren’t all necessarily on the legal market and I don’t recommend someone put themselves in any legal danger, but the quality level isn’t even comparable to the big players and is far more nuanced in flavour, look, smell, taste, and most importantly – the high.
Over time, I’m sure some other companies will pop up, conglomerates will reshape the landscape, and the education level of the general public will increase. When that happens, I hope that the producers in this exciting new industry give the people what they want instead of just growing mass quantities for the sake of profits.
The journey to discover my passion started in a state of depression, caused by unemployment, self-entitlement, and a million excuses.
I would sit around expecting things to happen to me. But I was playing a fool’s game. My sense of entitlement and unwarranted expectations only served to drag me down further. That is until the day I discovered Gary Vaynerchuk (aka Gary Vee) and my life was changed forever.
In order to find happiness in my career there were a number of steps that I had to go through. It eventually took a multitude of sources to allow me to progress through the stages of finding myself, but Gary Vee was the one that was able to get me started on that path. As I discovered each one, I did my best to make note of everything and appreciate those people that have assisted in this journey.
I now offer my discoveries and process for turning my life around to anyone that may feel lost and is looking to do the same.
Step #1 – Self-Awareness
Self-awareness is more than simply self-consciousness. I believe it requires self-discovery that can only be achieved through vulnerability and the strength to ask yourself introspective questions. Gary Vee’s has a more in-your-face approach to anyone seeking a starting point or making excuses for why they are not successful, but the message is the same.
What makes you tick? What motivates you to get up in the morning? And most importantly, what are the things that you dislike and know you won’t enjoy doing?
Think of general topics such as helping others, being a leader, storytelling, creating art, public speaking, and the list goes on. Do not expect to find your passion in this step, even though it is a possibility. Rather, try to understand how you function as an individual and what drives your ambition.
After asking myself these questions among others, I discovered that for the most part, I hated the things I had been doing. I couldn’t stand selling products or services anymore, I hated repetitive manual labour and my body just couldn’t take it. I also found that the photography and videography industries, at least the parts I enjoyed, moved too slowly for my level of patience. But mostly I began to understand that I enjoy conversing, teaching, and creating.
It was then that I found my calling.
Step #2 – Finding Your Passion
Finding my passion came out of two realizations. The first being the result of my trials through self-awareness and the second from a YouTube video I saw that had to do mainly with business and marketing. However, I was able to apply it to my personal life and discover my purpose.
In 2009, Simon Sinek published his book Start With Why,which led to his now famous Ted Talk that many marketing firms and institutions use as an example of successful marketing. It was all about finding your Why.As he spoke, I likened it to my own search for purpose. I found that I wanted to do something that I could create on my own, at my own pace. I love storytelling and developing new ideas and I found that my calling is writing.
Unfortunately, I had always had doubts as I was led to believe that writers are broke, depressed, and often stuck in a rut from which they never emerge. As this doubt ate away at me, I turned back to my old ways of getting high and sitting around watching YouTube. There I stumbled across a short clip of Gary Vee on Joe Rogan’s Podcast, and he said something that cemented my decision.
Step #3 – Triple Down on What You’re Good At
“If you’re lucky enough to love something that you’re good at, become Tunnel. Fucking. Vision.” This was the line by Gary that truly spoke to me. He followed up that sentiment on other videos, stating that I should, “Triple down on what [I’m] good at.” And he was unbelievably correct.
He also drilled into my mind to tell the naysayers to go fuck themselves; that their negative opinions were not worth listening to. The doubts I previously had were quickly washed away, and I embraced any support I was given. I also knew that this was something I had to do regardless of the opinions of others.
As a subsection of step number three, you could find yourself a support person; someone who will act as sort of a cheerleader for your new journey. While not completely necessary, I would have probably stumbled a bit was it not for the support of my wife and parents.
It was then that I decided to go back to school for some online writing courses through a local community college. I also picked up a full time retail job, which I knew was a short-term play, and that my career would be spent writing.
The program was short and I was able to finish it, doing very well, in just over a year. In that time I heeded some more advice from both Gary and an eye-opening conversation that I had with my wife’s cousin.
Step #4 – Hard Work and Hustle
Gary is constantly talking about hustle and hard work, but I didn’t really know where to start. However, I remembered a conversation with my wife’s cousin that gave a real world example of what hustle truly looks like.
She was in the process of hiring someone for a junior position at her place of employment. She had dozens of candidates that were filtered through and she whittled her options down to less than a half dozen interviews.
All the young women that she interviewed had similar education and credentials. How she made her choice was based on a single question she asked each of them. “You graduated six months ago, what have you been doing since then?” Nearly every one of them answered in a similar fashion, “I have been job searching.”
The person she did end up hiring had a different answer, which proved that she would definitely be the right fit for the job. Her answer was that while she had been searching for the right junior position, she was also working a part time job and volunteering. This statement displayed that she never wasted a minute. She found things to both keep her occupied and add value to the organizations she was affiliated without ever losing sight of her goals.
This story taught me about how hard work is valued beyond grades and the status of an education facility and motivated me to push past simply doing assignments and forgetting about them afterward. Instead, I worked incredibly hard to produce the best work possible, followed by pitching article ideas to magazines to get them published.
I am proud to say that in my first year of writing I had a few very short articles published on educational sites, a 2000+ word profile piece on a local musician and producer published in an online magazine, and two print articles published, one at 500 words and the other at around 2000 words for a 6 page spread.
Without the constant push to hustle, none of these articles would have ever come to fruition. It was that willingness to hustle that also landed me a full-time job as a content writer.
Step #5 – Evolution of Self
Regardless of your chosen path, the best way to learn is to read, watch, retain, and most importantly – PRACTICE! Even with this article, I am practicing for the next one I write. My belief is that, should I cease to evolve, I cease to be what inherently makes me human.
So where do I find these learning opportunities? Everywhere! I will Google a specific query the second it pops into my head. I listen to podcasts and watch videos of people or topics that interest me and do my very best to actually listen. I engage in conversations with family, friends, co-workers, and strangers, which can be an excellent source of information and opinions. I also have the ability to pull information out of people and get them to open up in a way that sometimes even surprises them, and there’s no secret to it. It’s just a matter of shutting up and actually listening instead of just waiting for my turn to talk.
There are an unlimited amount of resources available today beyond that of traditional school that so many people don’t take full advantage of. These learning opportunities as well as seeking out new experiences are the way to truly grow as a person.
The saying knowledge is power is more relevant today than it has ever been, and that will not be changing anytime soon.
Step #6 – Consistency
I am currently working on improving in this area, as it is a task that’s never completed. Going back to the man that started me on this journey, Gary has said it time and time again that consistency is key to building anything. It goes hand in hand with step number four and is the way to not only remain relevant within your career, industry, etc. It is theway brands, businesses, and individuals achieve greatness.
Consistency also does not mean unoriginal repetition, but rather it is an ode to work ethic, creativity, and the ability to stick with something in both the good times and bad. If you are able to do so, you are almost guaranteed to achieve success to whatever level you wish.
Step #7 – Now That You Helped Yourself, Help Others
Applying every bit of my being got me a career in a field that I love. While I did the work, it took some tough love to kick-start my journey, something that those who’ve achieved success should be paying forward. Rarely do people do it all on their own. Almost all of the time there is some outside motivation that acts as a catalyst in your journey toward success.
This list is not the definitive way to achieve your dream, but merely the process, which I developed and took note of as I was navigating through my own adventure. I offer it to you as a guideline, but your path belongs only to you and how you choose to pursue it is solely in your hands.
I’d say good luck, but luck has very little to do with it.
For most of my life I didn’t really care about politics. I just assumed, as many do, that none of it mattered since the people in power would do what they wanted regardless of how their constituents think or feel. I decided a few years ago that I would begin to follow what was happening mainly in American politics, as Canadian politics seemed boring and not as appealing or entertaining.
I would speak to different individuals and listen to their viewpoints. Sometimes we ran around in circles, sometimes we would agree, and many other times we would simply agree to disagree. Either way, it never changed anything to do with policy or politics itself, but these conversations did help me to understand the basics regarding the political spectrum and the positions of others.
About two years ago, I was swayed to the far left in my mindset, and began, or so I thought, to care about the so-called “little guy”, being the disenfranchised and/or “helpless”. I followed the entire campaign of Bernie Sanders, finding myself agreeing with much of what he had to say. While everyone within the political spectrum attacked him, I felt that he was the most genuine of the presidential candidates. I was inundated with the opinions of progressive shows like The Young Turks, and found myself falling victim to the exact reactionary thinking that guys like Ben Shapiro and any scholar of logic and reasoning are telling their followers to be cautious of. This far left school of thought governed my decisions and how I voted when it came to the last Canadian Federal election.
About a year ago I started working alongside a young, intelligent guy from Florida. He was a Trump voter, but not really a supporter, as he was more anti-Hillary Clinton than he was pro-Trump. He also made a strong argument for the true definition of libertarianism, and how it differs from the fringe beliefs of anarchism. We agreed on some policies, disagreed on others, but always managed to keep our conversations civil, and showed enough respect to one another to at least listen to the other side. While these interactions didn’t necessarily change my mind, it assisted in an evolution of my thinking. I began to blame crony capitalism, lobbyists, and the allowed manipulation of the system, rather than capitalists and the super rich themselves, for the current social state of the US, and how it both contrasts with and mirrors that of the Canadian government and system at large.
Recently, I have been absorbing more centrist and right leaning content, in which I have found some truths, but don’t fully agree with everything that they have to say. It has fed the analytical portion of my brain, the same way that the progressive-liberal side fed my feelings. I found myself agreeing with capitalists and their right to pursue financial success without having to give up most of it to taxes, which tied back to earlier discussions about the essence of libertarianism.
As I continue to learn and shape my thought process and what I, as an individual, deem as to be successful strategies for creating a functioning and inclusive society, I have become increasingly more confused with where my loyalties lie. What I can say is that being more fluid in my thinking creates opportunity to see the good and bad of all sides’ policies, as well as landing me in the position of being both left and right of centre.
All things considered, I don’t believe that mankind has seen a perfect government, nor will they ever. But I do believe that somewhere buried in the policies of all of the parties and perhaps parties still to come, there is a healthy balance of social progression and fiscal responsibility.
I currently work for an electronics retailer, which I will be leaving soon for another employment opportunity. Their style of doing business, advertising strategy, and even the internal computer system is extremely archaic. Unfortunately for the workers who have made a career of this type of work, the company will be completely out of business within the next five to seven years due to their lack of understanding of the market, the products that people are looking for, and the “we’ve always done it this way” mentality. The result will drive those workers into a world that they will not understand if they haven’t kept their eyes open over the last five years.
Back in the 70’s, 80’s, and 90’s, when the entire lineup of electronics had anywhere from a 50-500 percent markup, salespeople were trained to be sharks that cared more about their commission cheques than the customers. Back then, a sales associate could make a living wage, support their family, and didn’t mind their employer treating them like garbage because the financial upside was so great. Today, with the cost of living far exceeding what a retail employer is willing to dish out, company culture and being treated well has become more important than ever. “Treat your employees well and they will take care of your customers for you,” is a philosophy that has been adopted by some of the best companies in the world, and has allowed those companies to succeed in bad economies and tanked markets.
The Changing Landscape of Advertising
A successful marketing strategy these days differs from the strategies of old in a few ways. Today, social media and direct marketing through electronic media outperform radio and print advertising for a fraction of the cost. The ability to pinpoint the exact target demographic has become easy enough that a child could do it, and they are. Teenagers who understand how to properly utilize social media for business are moving more product than brick and mortar retailers, without the overhead of a fixed location and inventory. And when you consider that manufacturers are willing to drop ship products directly to the customer’s home, these businesses can save once again on their shipping costs. As the landscape continues to shift, we will see more online stores, as the people running these businesses have chosen to embrace technology, instead of hiding behind ignorance, doubt, and fear.
Out-of-Date Operating Systems
The company I work for uses an internal computer system from 1982. That was the year I was born. They are also using a dot matrix printer, and carbon copy invoices. There isn’t even the ability to email a receipt to a customer short of printing out a hard copy, scanning and emailing it, or even worse, the obsolete process of faxing. If a business is not willing to supply its employees with tools from within the last decade, how can one expect customers to take that business seriously?
“We’ve Always Done it This Way” are Words That Should Never be Spoken
Lack of evolution in business is a one-way ticket to bankruptcy. Carrying the same old products and believing the future to be a fad is the best possible way to see your business go belly up, if it hasn’t already. If you truly love your business and want to keep it running, do your research, understand how the world around you is changing, drop dead weight employees, and hire the best people to do the things that you are not good at.
Evolution, not change for the sake of changing, is the key to thriving in today’s business world. Know it, embrace it, and you will reap the rewards.
Hockey fans from around the globe have been scratching their heads since the beginning of the season. Why, you make ask? The answer is simple. They’re wondering how the hell a group of self-proclaimed “misfits”, which apparently weren’t good enough for their original teams to protect, could do so well? They’ve even made it to the playoffs, steamrolling the favoured LA Kings and San Jose Sharks in the first and second rounds, respectively. This is no fluke. There are some very solid reasons as to why they are doing so damn well.
They’re No Slouches
The team was drafted mainly out of second and third string players that are all battling for the top spot. There are no weak links, or constant call-ups, except for the debacle with goalies at the beginning of the season, of which they still managed to pull through. Guys like William Karlsson, James Neal, and Jonathan Marchessault, just to name a few, have either been great players in the past and later forgotten, or passed over for bigger names on former teams. These guys are proving their worth now, and it has been incredible to witness.
A Playoff-Worthy Goalie
Everyone knows that you don’t stand a chance in the playoffs if you don’t have a goalie, and Marc-Andre Fleury has been unstoppable for the Knights. Sprawling, diving, and making absolutely clutch saves when it counts has been, arguably, the number one reason why they are doing as well as they are. He also has Stanley Cup finals experience, including three championship rings, has been an All-star three times, and carries a laundry list of other awards.
Finishing Checks and Winning Battles
Whether it’s a stick or body check, finishing the task is the key to winning a battle. Swiping your stick at an opposing player then circling away is worse than doing nothing, because now your back is turned to the puck carrier, deeming you almost useless. Instead, every player digs and fights for the puck every chance that they get. They are then rewarded for their efforts with puck possession, leading to them advancing further up the ice, and eventually more scoring opportunities.
All-in-all the Vegas Golden Knights have been crushing the competition because they’ve been playing hockey the way it’s supposed to be played – with heart!